Роберт Чалдини “Психология Влияния”

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21апреля

Роберт Чалдини Психология Влияния Как же все-таки легко нами управлять…

Такой вывод мною был сделан после прочтения книги Роберта Чалдини “Психология влияния”. В ней исчерпывающе полно описаны приемы манипуляции, с которыми нам приходится постоянно сталкиваться.

Перечислять здесь техники влияния нет ни малейшего смысла - книгу надо читать. А еще лучше заучить наизусть. Особенно порадовало то, что в книге практически нет каких-либо голословных утверждений, все теории Чалдини подкреплены экспериментально.

Кроме того, по словам автора, для того чтобы изучить механизмы влияния изнутри, он поступал стажером в различные организации, которые используют в своей деятельности манипуляционные техники.

Однако надо сказать, что у книги есть и побочный эффект - конечно же, большинство людей она защитит, но кого-то и вооружит простыми и, в то же время, действенными инструментами влияния. Таким образом, армия манипуляторов пополнится новыми бойцами…

P.S. Сегодня покупал плазменный телевизор и продавец настойчиво впаривал мне сертификат на дополнительное сервисное обслуживание. И вдруг я расслышал в его словах, формулировки, знакомые по книге. И просто сказал - нет. Так что, спасибо Вам, Роберт Чалдини - “Психология влияния” уже с лихвой окупила себя.

“Психология влияния” на Озоне

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Всего комментариев: 1

Solar — Пятница 21.11.2008 в 20:44
Влиять могут те, кто способен управлять собой, они понимают смысл осуществляемого действия. Можно прочитать массу книг о влиянии, но применение технологии будет топорным.