With the success of Tinder and match. We are rapidly becoming a nation of single people. The well-documented rise in cases of separation and divorce is lining the pockets of lawyers, and is also providing a growing market for the online dating site. According to a reports, the majority of people in the UK are single and the online dating industry is turning over thousands. Finding love or friendship online is becoming increasingly popular for a generation of people too busy to find partners on their own. The modern dating site is, essentially, the successor to old-fashioned dating agencies, which matched up members using interviews, profiling and special networking events. Whereas the old agencies often did a lot of the searching for their members, meeting new clients before hand-picking their potential matches, the modern site allows users to do all the work, searching a database of other members and arranging meetings themselves. In addition to the established market leaders, match. Julian Keenaghan is the founder of one such niche site, Tastebuds , which matches up users according to their music tastes.